Hi!
We’re
fred&ted.
Modern
brand
builders.

 
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Our names aren’t really fred&ted. 
It’s more a mindset.

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Kevin McCarthy

Chief Creative Officer
25+ years of agency experience working at and leading some of the biggest and smallest agencies in the world including McCann-Erickson, JWT, Euro RSCG, Y&R, Swirl mcgarry/bowen.

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Matt Day

Chief Client Partner
20+ years of agency experience. Co-founder of Beyond Interactive, Founder of Silverfox, Managing Director positions at MulleLowe Group and
Swirl mcgarry/bowen.

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We believe in action- oriented brands.

 
 

Modern brands know what they stand for and why that matters today. They create powerful actions based on those beliefs. And they know how to effectively amplify those actions.

 
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We
work a
little
differently.

 
 

We call our process ACT and it’s designed to shape brands in this new era. It’s a process we’ve refined for 10 years with clients both big and small. And it’s proven to help brands transform into purpose-driven, action-oriented ones.

 
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Brands we’ve loved working with.

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We are just getting started.

 
 

Well the shop is just getting started. We’ve been at this for some time now. If you’re interested in becoming an action-oriented brand, let us show you how we do it.

 
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