While Juniper has high awareness throughout the market, it struggled to drive significant consideration beyond its core engineering-oriented “sweet spot” verticals, like Service Providers.
It’s known in the market that the engineers at Juniper are the gold standard. But among many non-engineering-oriented businesses, the perception is Juniper products are too complex to work with.
The strategic POV
We exist to solve the world’s most difficult problems in networking. And complexity is at the heart of those problems. Simple is our obsession. And achieving simplicity always starts with engineering.
Simple is harder than complex. Simple is a huge feat of engineering. At Juniper Networks, we have always believed that creating simplicity through engineering is the highest form of human innovation.
From our first release, the revolutionary M40 router, to today’s end-to-end advancements in automation, security, performance, scale and more, our drive to remove constraint and complexity has made it possible for our customers to connect to everything and empower everyone in ways that have literally changed the world.